Why Bissell Used Crowdfunding for a Product Launch

Chuck Martin was convinced pet care offered growth opportunities for Bissell. Here’s how he launched the company’s first dog grooming product, with help from Indiegogo.

By Pamela Bump · February 13, 2018 · 1 min read

When Chuck Martin first pitched BarkBath, the concept faced almost universal skepticism. Martin is General Manager of Global New Business Ventures at Bissell Homecare, the 142-year-old cleaning appliance company based in Grand Rapids, Mich. And he was convinced that there was…

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