How Companies Use Indiegogo to Assess Consumer Demand

Indiegogo SVP Jerry Needel explains how companies like GE and Hasbro have been using crowdfunding as a way to gauge consumer demand for new products.

By Scott Kirsner · March 16, 2016 · 1 min read

Earlier this year, the crowdfunding site Indiegogo launched a new offering called Indiegogo Enterprise , geared at large companies that want a new way to test concepts with consumers — collecting both feedback and pre-orders in the process. We spoke with Jerry Needel , Senior…

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