January 14th: The New Landscape of Delivering Organizational Value
Markus Durstewitz, Senior Director of Innovation at Airbus, on what it takes to generate real business value in 2026.
Markus Durstewitz has been focused for more than a dozen years on creating an environment — and constructive processes — for innovation at Airbus, the $89 billion aerospace giant. In our January members’ meeting, we’ll talk about what it takes to generate real business value in 2026.
Durstewitz has worked in the aerospace industry in key positions along the complete product life-cycle, from advanced research and artificial intelligence to corporate strategy, venture building, open innovation, co-creation, and service design. Don’t miss our January members’ meeting to learn from an experienced innovation leader and ask your questions.
We’ll talk about:
- What it takes to generate real business value from innovation in 2026
- Building an environment — and constructive processes — for innovation inside a large company
- Lessons from advanced research, AI, venture building, open innovation, and co-creation at Airbus
Host bio
Markus Durstewitz has been focused for more than a dozen years on creating an environment — and constructive processes — for innovation at Airbus. He has worked in the aerospace industry in key positions along the complete product life-cycle, from advanced research and artificial intelligence to corporate strategy, venture building, open innovation, co-creation, and service design.
