How GE uses Crowdfunding to Test New Ideas

The story of the Opal ice maker shows how a large organization leveraged crowdfunding to get a concept to consumers fast.

By Steven Melendez · November 23, 2015 · 1 min read

Online crowdfunding is typically associated with fledgling startups and independent inventors turning to consumers to supply the capital they need for product development. But a project that collected $2.7 million on the funding site Indiegogo recently has a different pedigree:…

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