GE’s Chief Marketing Officer Talks Innovation, Partnerships

GE’s marketing chief Beth Comstock discussed the company’s views on crowdsourcing, the Internet of things, the lean startup movement, and more. Quick bullets inside…

By Scott Kirsner · April 29, 2014 · 1 min read

General Electric Chief Marketing Officer Beth Comstock was at Harvard Business School yesterday as the opening speaker for the school’s Digital Initiative Summit . Her short talk touched on some of the trends affecting manufacturing that GE is working to understand and…

More like this

GE’s Chief Marketing Officer on Opening up to Innovation

VC the GE Way: Lessons from the Firm’s Strategy

Why GE Created the FirstBuild Maker Community

COMMENTS