GE’s Chief Marketing Officer on Opening up to Innovation

Beth Comstock talks about how GE pursues speed and growth through partnerships: investing in startups, crowdsourcing, & inviting inventors to use patents…

By Scott Kirsner · July 30, 2014 · 1 min read

We caught up with Beth Comstock , Senior Vice President and Chief Marketing Officer at General Electric , to get her advice on how established companies that have traditionally done innovation internally can open up. This was an exclusive conversation with InnoLead; an edited…

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