Pernod Ricard Innovation Exec on Moving Fast in New Product Development

Kate Pomeroy, Head of Innovation North America for Paris-based alcohol giant Pernod Ricard, shares how her innovation team goes about creating new products for consumers quickly, while also including key stakeholders in decision-making processes.

By Meghan Hall · June 9, 2023 · 1 min read

Consumers might be used to seeing neon green, pre-mixed margaritas on the shelves of liquor stores, grocery stores, or their neighborhood bar. But Pernod Ricard , the $11 billion Paris-based wine and spirits company, recently decided to serve up a more natural-looking option:…

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