Leaders Share Concrete Outcomes from Purpose-Guided Innovation

Senior leaders from REI Co-op, Square, Clif Bar & Co., and Save the Children share the initiatives, products, and practices that have come from using purpose as a guiding principle inside their organizations.

By Christa Avampato · April 7, 2023 · 1 min read

Purpose is meant to be a guiding principle that can offer tangible benefits to a business. Leaders who have integrated purpose into their operations and daily practices have found success with newly-created products; internal processes that help drive new product development;…

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