Leaders Weigh in on the Challenges of Purpose-Driven Innovation

Senior leaders from Geisinger, Save the Children, Dole Sunshine, and General Motors share the challenges they have had with innovating purposefully as part of our series, Innovation on Purpose, sponsored by BCG BrightHouse.

By Christa Avampato · March 21, 2023 · 1 min read

Defining and communicating an organization’s purpose is becoming a priority within some organizations. But it often entails overcoming some challenges. As part of our collaboration with BCG BrightHouse , the global creative consultancy, we interviewed 12 senior leaders in large…

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