Senior Leaders on Communicating Purpose, Inside and Outside the Organization

As part of our Innovation on Purpose series, sponsored by BCG BrightHouse, senior leaders from Goodwin Procter, General Motors, and more give their thoughts on how communicating about purpose with a variety of stakeholders affects its prominence in an organization.

By Christa Avampato · March 29, 2023 · 1 min read

Once an organization has successfully defined a purpose, it becomes vital to communicate it — both internally and externally. A solid communications strategy ensures that, once purpose has been defined, it becomes a core part of day-to-day work and decision-making. As part of…

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