How Reebok is Thinking Outside the Mold

Bill McInnis of Reebok says the company wanted “a lot more speed, a lot more local, and a lot more custom.” This inspired initiatives like the “Liquid Factory” and “Cotton + Corn.”

By Kelsey Alpaio · June 1, 2017 · 1 min read

The process of manufacturing athletic shoes is shockingly similar for almost every sneaker on the market. And according to Bill McInnis , the Vice President of Reebok’s Future group, it typically involves shaping liquid using a mold. The problem? Making molds is expensive,…

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