Racing the Calendar: Inside New Balance’s Test Run Project

The traditional process for creating a shoe takes 18 months. New Balance’s new record, as a result of their Test Run program, is seven months…

By Kelsey Alpaio · November 13, 2019 · 1 min read

The Apollo 11 mission to the moon has inspired organizations to pursue their own “moonshot” innovations for 50 years now — ambitious ideas that just might work. For the footwear company New Balance, one recent moonshot project aimed to set a new record for taking a shoe design…

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