Puma Exec on Keeping Score of Innovation

“If someone on the team is not a little uncomfortable,” says Global Director of Innovation and Strategy Louis Joseph, “then it’s probably a little too safe.”

By Julie Donnelly · May 27, 2014 · 1 min read

When the World Cup begins next month, or the Summer Olympics roll around again in 2016, the products that Louis Joseph and his team at Puma have been working on will take the field. High-profile sporting events like those give Puma major media attention — so much so that…