Innovation Metrics in Lingerie

Nicolas Petitjean talks about DBApparel Group’s “extra light” structure for managing innovation, his budget, and the challenge of creating a true culture of innovation.

By Scott Cohen · July 18, 2013 · 1 min read

What does it take to innovate in underwear, a business driven by style, brand, and, of course, comfort? DBApparel Group , based in the western suburbs of Paris, has been at it since the middle of the 20th century, manufacturing and marketing globally-recognized names like…

More like this
COMMENTS

Thanks to our strategic partners

AIPath logoAucctus logoDisruptive Edge logoEzassi logoHYPE logoITONICS logoPeer Insight logoQmarkets logoWellspring logo