Reebok VP Paul Litchfield on Innovation Risks

Reebok’sPaul Litchfield discusses the challenges of making innovation happen within a traditional annual planning cycle; experiments with wearable technologies; and more…

By Scott Kirsner · December 8, 2014 · 1 min read

What Advanced Concepts Does “Our group has the luxury of working across the entire brand. We’re supposed to add incremental or unexpected opportunity. I report to the president and CMO of Reebok, Matt O’Toole . My team is 30 people.” “‘Eureka’ and unexpected opportunity really…

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