Inside the Innovation Pipeline at Fortune Brands

Moises Noreña, VP of Innovation at Fortune Brands, shares insights on the metrics that his team uses to gauge innovation. He also discusses overcoming challenges in identifying and reporting the right metrics…

By Lilly Milman · March 18, 2021 · 1 min read

While having certain metrics in place can be helpful for gauging the success of an innovation team, “innovation metrics have their dark side,” says Moises Noreña . “When you get really granular, and strict about measuring them, it almost kills the creativity.” Moises Noreña of…