Whirlpool’s Dashboard of Ideas

How does the appliance and home products maker keep track of new product ideas bubbling up in the organization — and their market potential?

By Scott Kirsner · November 6, 2013 · 1 min read

How do you keep tabs on all the innovations circulating in a company with 68,000 employees, 14 major brands, and more than 70 manufacturing or R&D facilities around the world? We spoke with Moisés Norena , Global Director of Innovation at Whirlpool Corporation , to understand…

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