How Lululemon Brings Designers Closer to Customers

At a new “lab” store in Manhattan’s Noho neighborhood, customers are just a few steps away from the designers who work in the back half of the space.

By Scott Kirsner · September 2, 2016 · 1 min read

How far do your product designers and engineers have to travel to meet real, living, breathing customers?At the new Lululemon Lab store in Manhattan’s Noho neighborhood, the answer is “just about 10 feet.” Customers come in to peruse merchandise in the front of the store, and…

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