DICK’S Sporting Goods SVP on Finding a Common Language with Designers

Nina Barjesteh breaks down the process behind building the new VRST menswear brand and shares tips on finding the right time to bring ideas to senior leadership.

By Lilly Milman · June 17, 2021 · 1 min read

Three years ago, Nina Barjesteh and her team began noticing a macro trend she describes as the “casualisation of apparel.” The men’s workwear staples of suits and ties were slowly turning into button downs and khakis, which became polos and khakis, and eventually (maybe on…

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