How Levi’s is Finding High-Impact Applications for AI

We talk with Jason Gowans, Chief Digital & Technology Officer, about digital strategy and AI case studies at $6 billion Levi Strauss & Co.

By Nicole Lewis · March 4, 2026 · 1 min read

Born in an earlier gold rush, San Francisco-based Levi Strauss & Co.’s headquarters are just a stone’s throw from many of the companies at the center of today’s AI gold rush, like OpenAI and Anthropic. Jason Gowans, Chief Digital & Technology Officer, Levi Strauss & Co. And the…

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