Leveraging Innovation to Win Formula One Races

How does a Formula One racing team think about innovation? We talk with Shergul Arshad, Head of North America for the Aston Martin F1 team.

By Daniel Pereira · February 22, 2024 · 1 min read

The 2024 Formula One season opens in March, with the Bahrain Grand Prix, and concludes in December. TV viewership over the course of the racing season can surpass 1.5 billion people. And each team can spend $135 million trying to design and build the fastest car possible. In…

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