NASCAR’s First Chief Digital Officer on Experimenting with New Technologies and Platforms

Tim Clark is the Senior Vice President and Chief Digital Officer at NASCAR, the auto racing sanctioning and operating company, headquartered in Charlotte, North Carolina. In this exclusive interview, he talks about leveraging new technologies to increase fans’ engagement with the sport.

By Scott Kirsner · March 1, 2023 · 1 min read

For a sport that moves at 200 miles per hour, NASCAR can’t really be a laggard when it comes to emerging technologies. “This sport is constantly evolving, and constantly innovating,” says Tim Clark, Senior Vice President and Chief Digital Officer at NASCAR , the auto racing…

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