Mobile Apps, NFTs, and the Metaverse: How FIFA is Innovating its Way to the 2022 World Cup

“Innovation is a word that can mean everything – and nothing,” says Benjamin Stoll, Director of Strategic Alliances & Innovation at FIFA, football’s governing body. Unless, he adds, innovation activity can be tied to tangible value creation for FIFA and its constituents. We talked to Stoll in advance of this year’s FIFA World Cup in Qatar.