SharkNinja CEO on Launching 25 Products a Year, and Avoiding ‘Innovation Mediocrity’

SharkNinja CEO Mark Barrocas explains how he fosters innovation at the company — and how they leverage social media as part of their marketing.

By Scott Kirsner · November 5, 2025 · 1 min read

One of the most popular speakers at our Impact 2025 conference last month was Mark Barrocas of SharkNinja, who joined us to provide insight into how CEOs think about — and resource — innovation. Headquartered in Needham, Mass., SharkNinja had $5.5 billion in revenue in 2024.…

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