How Shell, SharkNinja, and LG Think Big and Aim for ‘Virality’

InnoLead’s Impact conference brought together three leaders who build new businesses inside large companies. They shared advice about how they identify new opportunities, how they move quickly, and how they keep leadership support over the long timeframe it can take for new ventures to generate return-on-investment. 
By Scott Kirsner · September 23, 2026 · 1 min read

Do some innovation teams simply aim too low? In a session at InnoLead’s Impact conference earlier this year, several veteran design, technology, and innovation leaders talked about the right level of ambition — and why many organizations don’t see successful “small potatoes”…

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