What Makes Amazon’s Approach to Innovation Unique

Lots of leaders talk like Jeff Bezos. But few organizations know how to create a culture with the right enablers to behave like Amazon. Here’s some background to get you started…

By Scott Kirsner · December 15, 2020 · 1 min read

What is it about the way Amazon approaches innovation that helps the company drive eye-popping revenue growth? The co-authors of the new book The Invincible Company address that question, and they shared with us a short excerpt focusing on “how Amazon built a company culture…

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