Learnings from a New REI Program that Invests in Diverse Entrepreneurs

REI Co-Op ran its first two cohorts in its new Path Ahead Ventures program in 2022. The cohorts, which include early-stage and late-stage startups, focus on helping founders of color advance in the outdoor industry. Kihanya shares the structure of the program, lessons learned, and what’s next in 2023.

By Meghan Hall · December 29, 2022 · 1 min read

On a crisp Saturday in October, a group of startup founders set up shop outside of REI’s flagship store in Seattle. Around tables and inside tents filled with camping gear, hiking apparel, and more, a half-dozen companies, represented by eager entrepreneurs, discussed their…

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