Why Shelf Space is One of the Most Important Metrics at Rust-Oleum

Bedri Erdem, VP of R&D and Corporate Quality at Rust-Oleum, shares insights on why shelf space is such an important metric in his company, why it sometimes causes challenges within the organization, and why it makes a good rule of thumb for killing projects.

By Lilly Milman · April 14, 2021 · 1 min read

When it comes to measuring success, Bedri Erdem and his team tend to look at one metric above all others: shelf space. Erdem is the Vice President of Research and Development and Corporate Quality at Rust-Oleum , a top manufacturer of protective paints and coatings with about…