GameStop’s Technology Institute Explores Future of Retail

In March, the $9 billion videogame retailer created the GameStop Technology Institute to help it develop new experiences and offerings for the “empowered consumer.”

By Patricia Riedman Yeager · September 15, 2014 · 1 min read

Starting this month, shoppers who browse the aisles of 36 GameStop stores in Austin and College Station, Texas, can use a smartphone app to guide them to the section with their favorite games, and then read user reviews, watch trailers, and be wooed with special offers as they…

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