Weight Watchers on Changing a Relationship-Based Business

Global VP of Innovation Dondeena Bradley talks about driving multiple new initiatives aimed at transforming Weight Watchers into a holistic, community-driven company.

By Alicia Kelso · December 7, 2015 · 1 min read

Dondeena Bradley joined Weight Watchers as Global Vice President of Innovation in June of 2014. Although she has been working with top corporations for more than 25 years – including her most recent stint as Vice President of Nutrition Ventures at of PepsiCo – Bradley had to…

More like this

Pfizer Exec on Creating Transformative Change

Nancy Shea: Turning Your CEO into a Fully-Vested Partner

PepsiCo’s Demand Accelerator Takes Consumer Insights to Next Level

COMMENTS