Benchmarking Innovation in Consumer Packaged Goods

This research report investigates how ten global CPG companies structure innovation, measure progress, build new ventures, and integrate Generative AI beyond standard brand line extensions.

September 12, 2023 · 1 min read

In Q3 2023, we interviewed leaders at 10 global consumer packaged goods (CPG) companies to understand the state of innovation in their organizations. These included a wide range of companies, from makers of household cleaning products to personal care, candy and snack foods to…

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