How Coca-Cola Created the Soda Fountain of the Future

The inside story how how a skunkworks team of Coca-Cola engineers created the Freestyle soda fountain back in 2007 — and what they’re working on and imporving for the second iteration.

By Scott Kirsner · May 15, 2019 · 1 min read

Coca-Cola’s headquarters building rises 29 stories above Atlanta. But the team working on a new kind of soda dispenser in 2007 was stashed away in the basement. Two levels of passcodes and one very stringent non-disclosure agreement were required to enter the lab. The endeavor,…

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