Why Coke is Hiring Founders & Holding Failure Conferences

VP of innovation and entrepreneurship David Butler shares the experiments Coke is trying internally and externally as a way to “regenerate the culture” of the 150,000 employee company.

By Scott Kirsner · October 28, 2013 · 1 min read

David Butler works for one of the world’s best-known peddlers of a consumer product: Atlanta-based Coca-Cola . The designer and entrepreneur joined Coke in 2004, he explains, because “I love big, complex systems. Coke is a giant system.” Just how giant? Revenues in 2012 were…

More like this

Coca-Cola Reveals its Startup Strategy — And How it Tracks Opportunities for Collaboration

Coca-Cola Shutters its Founders Initiative, Which Backed Startups

PepsiCo’s Chief Design Officer on Embracing Failure

COMMENTS