Inside the Creation of Harley-Davidson’s New Line of Electric Bikes

Everything from the concept to the name of Harley-Davidson’s new electric bike brand is an homage to the company’s history. Brand Director Aaron Frank shares more…

By Lilly Milman · December 3, 2020 · 1 min read

The oldest artifact you encounter in the Harley-Davidson Museum, located just a few miles from the company’s headquarters in Milwaukee, isn’t related to a motorcycle. It’s a drawing from 1901 of an accessory motor for a bicycle — an idea that seems to anticipate the e-bikes…

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