Three Steps to Preparing for an Economic Downturn

Former Estée Lauder Vice President Mark Polson offers a succinct guide to navigating an economic downturn, starting with an innovation agenda that “is laser-focused and closely aligned with the organization’s strategy.”

January 16, 2020 · 1 min read

In my experience in the corporate world, when there is an economic downturn, a couple of things tend to happen: 1. As you might expect, the CFO sends out an edict that budgets across the organization need to be cut by a certain percentage. Innovation teams usually don’t have a…

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