How Downturns Impact Innovation Teams

”In a time of business contraction, innovation initiatives tend to be identified as an easy place to cut,” writes former Adidas Group innovation leader Sean Bayrakal. 

By Sean Bayrakal · January 15, 2020 · 1 min read

Regardless of whether a downturn is self-inflicted, industry-wide, or macroeconomic, it can be catastrophic for a corporate innovation initiative. This can be a consequence of innovation functions not being sufficiently integrated into formalized capabilities across the entire…

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