How SAP Created a ‘Safe Zone’ for Experiments

The software giant SAP employs more than 100,000 people globally, and employees are able to test-drive new product ideas with customers, almost like startup founders. Head of Strategy Claus von Riegen explains how it works.

By Claus von Riegen · November 19, 2024 · 1 min read

This piece is excerpted from the new book Breaking Innovation Barriers: Fifteen Strategies to Win Management Buy-In for Change . SAP employs more than 100,000 people globally. Can you imagine that employees are able to test drive new product ideas with customers almost as if…

More like this

After an Acquisition: SAP Ariba CEO on How to Sustain Innovation

Why Big Corps Can’t ‘Act like Startups’

How Adobe’s Legal Group Met the Challenges of Innovation

COMMENTS