Book Excerpt: How to Use the Innovation Targeting Matrix

To help you decide on the appropriate strategies for your activities, consider the Innovation Targeting Matrix (ITM). This framework categorizes business activities into three levels: support, core, and differentiating.

By Stephen Shapiro · July 26, 2024 · 1 min read

This piece is adapted from the new book PIVOTAL: Creating Stability in an Uncertain World . • • • As innovators, we’re always on the hunt for what’s next or new. However, sometimes, we need to reflect and take stock of what’s now. Instead of constantly worrying about what needs…

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