Book Excerpt: Why I Banned the Word ‘Alignment’ on My Team

Atif Rafiq, the Fortune 500’s first Chief Digital Officer, shares an excerpt from his upcoming book, Decision Spring: The New Way to Innovate into the Unknown and Move from Strategy to Action.

By Atif Rafiq · April 3, 2023 · 1 min read

Innovation teams often struggle to gain alignment with colleagues up and down the org chart. But in Atif Rafiq ‘s forthcoming book, Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action , he contends that “alignment before exploration” can…

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