From Disney: Consumer Insights and the Seven Dwarfs

Karen Kricorian explains how Disney’s parks and resorts group approaches research: “When you think you know something that’s when you need to shake up your thinking.”

By Scott Kirsner · May 14, 2014 · 1 min read

How should consumer research guide innovation? Disney’s Karen Kricorian addressed that question — with some help from the Seven Dwarfs — on the opening day of the Front End of Innovation conference in Boston this week. People often position research as antithetical to…

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