How Science & Trends Drive Innovation at Nestlé Purina

Dan Smith of Purina offered InnoLead a look at how the pet food giant created a hit new product, and how human eating and shopping trends impact its business.

By Alicia Kelso · June 6, 2016 · 1 min read

At the pet foods giant Nestlé Purina Petcare , based in St. Louis, there’s a willingness to invest not just money — but substantial time — in products with breakthrough potential. The company spent more than eight years from initial concept to market launch of its new Pro Plan…

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