Goodyear and Pitney Bowes Veteran on Applying Lean Startup in Large Companies

Veteran corporate innovator Jim Euchner talks game theory, corporate antibodies, and lean startup, in advance of the publication of his new book.

By Alexander MacDougall · February 8, 2022 · 1 min read

When it comes to innovation, the lean startup method popularized by Eric Ries has become gospel in the startup world. But what about in long-established entities — can it work? Author Jim Euchner, a former VP at Goodyear and Pitney Bowes. In his forthcoming book “ Lean Startup…

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