How to Apply Lean Startup at Big Companies

Slides on applying the lean startup from the former Director of Digital Innovation at a lighting manufacturer. “Lean startup is not a bible,” he writes, but “rather a recipe book…”

By Alexandru Darie · March 3, 2021 · 1 min read

Alexandru Darie, Contributing Columnist There are two main things that most corporations do not get, even when they are proponents of a customer-centric approach: Talking very early with the customer (even when you do not have much to show, or maybe just a rough sketch of what…

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