How Open Innovation Led Clorox to a New Product Line

Clorox’s R&D team brought together consumers, industry experts, and retailers to explore how to address the needs of families taking care of an elderly relative.

By Julie Donnelly · May 21, 2014 · 1 min read

Jackie Amemiya’s team at The Clorox Company had a big idea: create a new category of cleaning products geared home caregivers for the elderly, a forgotten market segment. But Amemiya , a Director of Research and Development at the cleaning products company, quickly realized…

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