My Advice: Connecting Innovation to Profitable Growth

To drive profitable growth, innovation must align with business outcomes, says Alexis Rolloff, Chief Innovation & Strategy Officer at GEHA. Many programs fall into “innovation theater,” but success lies in using the right KPIs, avoiding common pitfalls, and fostering a supportive ecosystem.

By Alexis Rolloff · October 18, 2024 · 1 min read

Alexis Rolloff is the Chief Innovation & Strategy Office at GEHA , the Government Employees Health Association, which offers medical and dental benefits to more than two million federal employees, retirees, and their families. We invited her to share her advice on linking…

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