General Mills Shares Learnings on Open Innovation

Mike Helser, head of the General Mills Worldwide Innovation Network, shares what the consumer packaged goods company has learned from its open innovation experiences. 

By Scott Cohen · February 25, 2014 · 1 min read

Nearly a decade ago, the $17.8 billion food giant General Mills started down what was a radical path for the era: Open innovation. A common strategy today, the move was intended to leverage experts outside the company to drive fundamental innovations. And it worked. Show…

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