Inside Xerox’s ‘Dreaming Sessions’ With Customers

Xerox felt R&D needed to be better-connected to customers. The result was the “Dreaming Session,” which brings researchers together with Xerox’s customers…

By Scott Kirsner · February 20, 2014 · 1 min read

How do you forge a better connection between R&D and actual customer needs? That was a hot-button issue several years ago at Xerox , the $22 billion document management and business services company headquartered in Norwalk, Connecticut. Xerox R&D is perhaps best-known for its…

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