Hallmark Exec on Retail Pop-Ups & New Brands

Patti Streeper’s job at Hallmark Cards is to help cultivate businesses that may not fit with the company’s brand image — but ones that speak to new groups of customers…

By Patricia Riedman Yeager · January 29, 2015 · 1 min read

Say the word “ Hallmark ” and it conjures up very powerful brand associations around greeting cards, retail environments, and cable TV fare. Patti Streeper’s job at the $3.9 billion company is to help Hallmark cultivate businesses that may not fit with the 105-year old…

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