Why Intuit Says ‘You Never Know’ about Ideas until You Test ‘Em

Executive Bennett Blank explains how Intuit is creating infrastructure that encourages teams to test ideas in the market to help determine which ideas hold real promise.

By Scott Kirsner · August 7, 2014 · 1 min read

Software-maker Intuit is best-known for products like TurboTax and Quicken, and it is one of those companies often celebrated for its culture of innovation. The company is a big believer in grassroots innovation, helping employees develop new ideas from the ground up. Employees…

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