What Google, Genentech, and Facebook Have in Common

We talk to MIT instructor Luis Perez-Breva, author of the new book “Innovating: A Doer’s Manifesto,” about hunches, testing ideas, collecting feedback, and getting ready to scale.

By Scott Kirsner · February 9, 2017 · 1 min read

Do innovators get fixated on designing new products and services too soon? Luis Perez-Breva, Director of MIT’s Innovation Teams program and author of the new book “ Innovating: A Doer’s Manifesto ,” argues that before there’s a prototype or beta, there needs to be a hunch about…

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